As a marketer, one thing I always advise my friends-cum-clients: Don’t believe in (just) marketing to grow your business. In the end, it is the quality of the product or the service you offer that is going to decide the future of your business.
I’m not a big fan of burgers and thus I neither have any inclination towards McDonald’s nor any sort of disorientation from Burger King. I eat when I’m hungry and if it’s the Burger King outlet nearby, it is what I will eat from. If you allow me to rate, I will give the perfect 10 to the agency LOLA MullenLowe for this Clown campaign created for Burger King.
Burger King thinks every child deserves a happy, clown-free party
“Birthdays Should be Happy” is a cheeky new outdoor campaign by BURGER KING® designed to advise parents and relatives everywhere to make the right decision when choosing a party location. It´s much better to see your child smiling with a King Jr. meal in his hands, than crying on her special day.
Source: http://lola-mullenlowe.com
LOLA MullenLowe has worked perfectly to make Burger King a winner in the big mad world of burgers. As an agency, they have done their job — witty, to the point and eye-catching.
But the real question is — Will Burger King win the hearts or say empty stomachs of their customers?
IT IS THE BURGER THAT WILL MAKE THEM WIN. EVERY TIME.
In the war to gain market and create a brand identity it is important to use the best marketing strategies but the business needs to catch the pulse of their customers first. I went through the comments on social media for this particular Burger King’ ad. In general, most of the comments from the public praised the ad, many of them acknowledged their fear of clowns but despite the fact that they liked the ad or not many suggested Burger King should first improve their product quality. Largely people were of opinion that they should avoid this mudslinging business and rather focus on the burger’s taste and quality.
Yes, it is important to have a marketing buzz around your business, a great marketing strategy can help you achieve that buzz (sometimes) but don’t expect the buzz to convert into increased revenues (always). In the end, it is more important for a brand to have people believing and loving their product.
McDonald’s marketing team have an option to come out with an equally witty campaign but right now all they have to do is smile, take screenshots of the publics negative comments on Burger King and just share them.
The two cents advice. Listen-to-Sell rather than Talk-to-Sell.
Work towards the quality of your service/ product, your happy customers will be your best marketing strategy. When you are ready to go for a bigger war, use marketing as an added armour in your kitty.
Originally published at https://haplive.com on May 11, 2019.